The Fiat Live Store was the world's first immersive point-of-view car showroom. It offered real-time, guided tours with experts who introduced each car and answered questions live. Using an eye-level camera, these experts provided a virtual inside-the-car experience, all from your desktop or tablet.
At the end, they could schedule a test drive at their nearest Fiat dealership.
This project took two years to develop, requiring the creation of all technology from scratch, including the streaming device, infrastructure, and a 7000 ft² studio.
The experts went through intense three-month training on all the Fiat models. They used a custom mobile app to show off different features, like color options and accessories, right into the website interface in real-time.
AWARDS
The Webby Awards, Winner, Interactive Advertising
Cannes Lions, Gold, Innovation
Cannes Lions, Bronze, Media
D&AD, In-Book, Digital Tools
D&AD, In-Book, Websites&Microsites
Wave Festival, Grand Prix, Cyber Craft
Wave Festival, Gold, Cyber Website
Cannes Lions, Gold, Innovation
Cannes Lions, Bronze, Media
D&AD, In-Book, Digital Tools
D&AD, In-Book, Websites&Microsites
Wave Festival, Grand Prix, Cyber Craft
Wave Festival, Gold, Cyber Website
Wave Festival, Gold, Cyber Craft
IF Product Design Award, Winner, Product design
Tomorrow Awards, Shortlist
El Sol, Gold, Digital
El Ojo Iberoamerica, Gold, Interactive Tools
Effie Awards, Gold, Launching Campaign
Effie Awards, Silver, Services
IF Product Design Award, Winner, Product design
Tomorrow Awards, Shortlist
El Sol, Gold, Digital
El Ojo Iberoamerica, Gold, Interactive Tools
Effie Awards, Gold, Launching Campaign
Effie Awards, Silver, Services
Festival do Clube de Criação: 1 Gold, 1 Silver, 1 yearbook